I was recruited to be the Video Director & Editor at Malibu Boats. I worked with the internal marketing team of a billion dollar corporation to direct, manage, and edit all internal and external video assets. I was the main touchpoint in conceptualizing, producing, and executing communications via video content between our audience, customers, and consumers.
During my time there internally, I worked on all of the 2021 campaign and catalog product videos which included the brand new M220 release which was an award winning campaign. With knowing our data, analytics, and keeping our target audience in mind, I directed and edited multiple video assets within the M220 boat launch campaign. In collaboration with our internal teams such as: Sales, Engineering, Marketing, Leadership, and our external VFX agency, we created an award winning campaign.
Attached are a few creative case studies that heavily emphasize color theory. Each film I have the opportunity to Direct, DP, and/or Edit is tailored to fit the clients needs as well as reach their intended audience. More Malibu Boats & Axis Wake Research video work available upon request.